Providing continuous education and advocacy to the decision makers on the changing needs of the pickleball community on existing and future facilities (indoor/outdoor), scheduling and programming.

Creating events and programming in communities that support, but are not limited to, the novice, intermediate, advanced, recreational, social, and professional pickleball player.

Becoming the main resource for members, players, facility operators, city and state directors, tournament directors, new players and all other community members that are seeking pickleball information.